It is rare for a PR professional to bring the boss around to her way of thinking. And when you do it, it's HUGE!
I need a high five!
I went in armed with statistics cause that's the way he thinks. 79% of the people I work with are between the ages of 32 and 50. The median age of a LinkedIn user is 40 and the median age of a Twitter user is 31. The use of the internet to gather news doubled in the last year over newspapers.
The boss wanted to pitch the improvements of the organization since its inception 12 years ago and thought one news article would be good.
I wanted to launch a major publicity campaign at every grass roots outlet I could think of.
I talked about Facebook. He talked about newspapers that don't exist anymore.
I mentioned blogs. He talked about print articles.
I want RSS Feeds, YouTube videos, podcasts. He's thinking radio spots.
I'm getting nowhere!
So in one last ditch effort, I pitch Twitter. It's microblogging - like texting all in one place. The boss rubbed his chin and proceeded to philosophize about the evolution of the organization.
So then I showed him a screen shot of a closed Twitter site, which just means that only those people we approve have access to it. He perked up.
I thought it would be a good idea to punch out snippets from the staff meeting. Only 12 or so people attend, which means more than 300 people in the organization get the information second hand or not at all.
When I told him I could Twitter out all the info from the meeting, he actually almost clapped his hands....SCORE!
And as he's walking me out, he clears me hot for Facebook, Podcasts, blogging, whatever. Ha! There are good days at work!
(My twitter site is in the link)