I figured out how to make my own podcasts and racked my brain to come up with something edgy and interesting. What do most people care about? Things that make the news. Be they celebrity news or politics or the gruesome stuff, most people watch or listen or hear about the news over coffee.
Since my office is full of folks who get to decide what information the press is privvy to, I thought how we do that would be pretty cool.
Some information is withheld because it is embarrasing (not a good idea) or because it's classified (can't divulge that) or it's against company policy (could get fired over). Other information is blasted to the news because it's a good news story or because it puts the company in favorable light -- won't get the top story but will probably make the ticker.
Either way, you'll hear about debates and discussions and full-blown arguments about differing and similar philosophies on putting out news. Is it an exact science? Of course not. But lots of group paperwad throwing goes into what you get to know and what you don't. Listen and see what you think.