Monday, October 8, 2012

What's in a Name?

This week I've been thinking a lot about names, particularly as a writer and developing a good brand.  My platform is writing on Veteran's issues.  I feel strongly about the need for folks to understand what Veterans face and how they can help.  Since Romance and Spy Thrillers are my two favorite genre, I combine them and create a story to entertain and hopefully, educate.

So, what's in a name?  Does HazelnutLive sound like a platform that discusses the deep problems of Veterans in a fun and entertaining way?  Since this used to be just a place for me to write whatever I wanted, the name was fine.  Now, though I'm not so sure.

Since the majority of my Facebook friends are people I served with, I went on and asked for name ideas.  Tons came my way -- from the quirky and cool jargon to the unmentionable in polite company.  Interestingly, most of the jargon I've found to have a negative connotation.  Even when saying "outstanding" or "interesting," there is a certain amount of sarcasm accompanying it.  But I'd rather the name have a more positive, kick ass vibe to them.  My favorites after one day are below, let me know what you think:

1- Sierra Hotel:  in military lingo, that means Shit Hot

2- Bravo Zulu: in naval terms, it means Good Job

3- Easy Day: in special ops terms -- "Of course we can" or "No Problem, why are we even talking about it?"

4- Check Your Six: aviation talk for watch your back

5- Go Pound Sand:  response to indicate you aren't going to do whatever you were just told to do

6- Point Blank Range: where you don't want to be 

7- Kickin' in Doors: making stuff happen


  1. I think "Check Six" seems to encompass what you are looking for in a name. It's usually said to a wingman and is about looking out for one another.

  2. Thanks Jenn! I like that one too. Also because it has the Air Force connotation. But I really like Point Blank Range because it just sounds so awesome! Pretty sure that is not what I'm going for but it still sounds badass :)